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Pendiri TBM Banuraja Ai Suherman menuturkan, pelatihan tersebut bertujuan untuk mendorong masyarakat agar bisa memanfaatkan internet untuk meningkatkan perekonomian mereka. Sebab, potensi pemasaran di internet jauh lebih luas ketimbang pemasaran konvensional. "Ada beberapa warga yang sudah punya usaha sendiri, tetapi belum ada yang memasarkannya lewat internet. Jadi, pelatihan ini diharapkan bisa membuka wawasan mereka mengenai peluang pemasaran secara online," ujarnya. Dengan mengetahui pemasaran secara online, lanjutnya, para peserta diharapkan dapat memasarkan produk mereka secara lebih tertarget, sehingga lebih efektif dan efisien. Dengan demikian, potensi keuntungan yang dihasilkan pun bisa lebih meningkat. Pembicara pelatihan, Elly Wardah dari Salman Entrepeneur Class ITB, mengungkapkan bahwa pemasaran secara online salah satunya bisa dilakukan melalui Facebook Ads . Melalui fasilitas tersebut, penjual bisa membidik target secara spesifik, mulai dari jenis kelamin, usia, domisili, hingga minat dan ketertarikan calon konsumen. "Jadi, dengan adanya fasilitas ini, penjualan produk akan lebih terarah karena marketnya sudah tertarget. Beda dengan pemasaran secara konvensional, di mana targetnya masih umum," ujarnya. Pemasaran melalui internet ini sekarang sudah banyak diminati masyarakat seiring dengan terus berkembangnya pengguna internet.
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